Audience Research

As a group we designed a questionnaire that we found was suitable for our horror trailer to find out what our target audience preferred in horror movies/trailers. We decided that our target audience ranged between teenagers and young adults. We gave out 16 questionnaires and posted it online but unfortunately no one answered the questionnaire online.

Here is the questionnaire and the results that we found out of 16 people...

1. How old are you? (Please circle the appropriate answer)
15-20 (15)     21-25 (0)     26-30 (0)     31+ (1)

2. Are you male or female?
Male (6)     Female (10)

3. What do you personally find most scary in horror trailers/films?
Scary faces jumping out
When there is scary music
The suspense
Scary music and blood
Jumpy things
Everything!
The music and atmosphere
Shocking scenes, ghosts
CCTV and not really seeing what's going on
Gore
Dolls/Masks
Crazy ladies
Nothing really
The unknown
Paranormal, creepy dolls
Ghosts, clowns

4. In a horror trailer, do you prefer to be shown glimpses of the monster or not?
Yes (9)     No (7)

5. Do you like scenes that make you jump?
Yes (11)     No (5)

6. Do you find ghost children scary in horror trailers/films?
Yes (12)     No (4)

7. Do you prefer psychological horror or horror with lots of gore?
Psychological horror (13)     Lots of gore (3)

8. What settings do you find scare you the most? (Choose maximum of two)
Isolated, scary looking house (10)
The woods (3)
Graveyard (2)
Cellars/basements/attics (9)
Towns/cities (2)

9. Do you prefer a horror trailer/films to contain lots of action or lots of suspense?
Lots of action (7)     Lots of suspense (9)

10. Does the concept of 'the return of the past' scare you? E.g. a ghost coming back to haunt people...
Yes (9)     No (7)

11. Which do you find the most scarier: having more characters, or less?
More characters (4)     Less characters (12)

12. Which shots do you find scarier in a horror trailer/films? (Please tick which one)
Close up (9)
Long shot (1)
Point of view shot (Looking through one of the characters eyes) (4)
Over the shoulder shot (1)
Extreme close up (2)