Horror Conventions

This is the trailer for 'The Ring' 2002. I have never seen the film before but the trailer includes a variety of the common conventions of horror. The film consumes of a 'scary' video tape being played and the people who have watched it will die seven days later. As usual in horror movies a young child is brought into the situation and has watched the movie adding a bigger threat to the movie as a child is seen as helpless. To make things seem even more helpless, like most horror movies the protagonist is a young woman who seems even more scared than the child. The house in which the woman and child live in seems like an isolated place surrounded by countryside which is common in horror movies as this offers more opportunities for a sense of isolation and excludes the feeling of safety from those living around. In some scenes of the trailer the only colours that really stand out are red and black which are very common colours in horror movies as they are obvious connotations of things such as darkness, evil, blood and danger etc.